about
Momentum Partners is a boutique consulting and advisory firm dedicated to the sports industry. Leveraging hands-on experience in sports management alongside expertise in finance and strategy, we design and execute strategies that transform the passion of sports into sustainable economic value and long-term growth momentum.
our
identity
philosophy
Turning the passion into sustainable economic momentum momentum
The greatest value created by sports lies in passion and shared emotion.
However, much of this value remains transient—failing to evolve into enduring business assets that drive reinvestment and long-term growth.
Across many clubs and leagues, the lack of governance and management systems capable of implementing the “language of management”—including strategy development, revenue model design, and KPI management—has become a structural barrier to growth. As a result, organizations often rely on short-term initiatives that do not lead to sustainable value creation.
We redefine the very design that connects emotion and economics—transforming sports into a continuously growing industry.
value Three ways we create value
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01
Value creation
driven by investment and capital strategyWe reposition equity investments, sponsorship contributions, and financing—not as isolated or one-off initiatives, but as integral components of a cohesive, mid- to long-term growth story.
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02
Execution-focused strategy
integrating theory and practiceWe bridge the gap between theoretical strategy and on-the-ground reality.
Combining analytical rigor with operational insight, we translate strategy into actionable, implementable plans—and support execution through a hands-on, partnership approach. -
03
Multi-stakeholder perspective
for optimal decision-makingFrom investors and shareholders to management, sponsors, staff, and fans—we understand the dynamics of all stakeholders in the sports ecosystem.
This enables us to drive aligned, practical decision-making that goes beyond idealistic solutions.
founder
- Profile
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Yuya Yonemori
Yuya has extensive experience across investment banking, private equity, and strategy consulting, with a focus on M&A, fundraising, growth strategy, and post-investment value creation.
He later joined the management of a professional sports club, leading business transformation and strengthening its revenue foundation.
Leveraging his combined experience in investment, management, and on-the-ground operations, he provides advisory services specialized in the sports sector, while also managing a sports-focused investment business and an athlete agency. - Professional Experience
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Nomura Securities – Investment Banking Division (M&A Advisory)
Sunrise Capital – Private Equity Investment
Bain & Company – Strategy Consulting
Chiba Jets Funabashi (B.LEAGUE) – CEO - Education
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B.A. in Commerce, Keio University
MBA, CEIBS
Executive MBA Program (Sports, Media & Entertainment), ESADE
company
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Company
Name -
Momentum Partners
- Business
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Strategy, investment, and management advisory specialized in sports
- Location
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Akasaka, Minato-ku, Tokyo
- Established
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April 2025
- CEO
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Yuya Yonemori
CONTACT US
For inquiries, questions, or potential collaborations,
please feel free to reach out.